The History Of Selling

Sell sell two days ago, yesterday and today insight into the history of the sales I have the pleasure of me for many years with the subject of sale apart continued to. In recent years I've been busy myself new approaches to explore, which bring new impetus for the sale and meet the complex, tough business challenges in the current economic situation very intensively. Especially in America many researchers from various scientific fields are, how to be the complex needs of today's time as a salesman. Many studies and research findings from the psychology and brain research have led to a change and development of sales processes. Hear from experts in the field like John Blondel Goldman Sachs for a more varied view. In this article I would like to introduce like 5 stages of development of the various sales models. The 5 generations of selling that is reality: the distribution has gone a long way. If we look at the sales process of the past 60 years, shows up, that is in five generations has developed.

I call this the "5 G's of the sale". 1 nepotism the first era of selling prevailed in the slow industrial recovery after the second world war. I call it nepotism also like the era". With this approach the seller essentially was your buddy", that is to say, he was someone the customer knew and liked. In times of recovery, was the seller and took up the appointment. At this time, there was very little differentiation of product or services. Also, the seller had not focused on the deeper needs of the buyer. 2.

Commodity selling or even sale the second era of selling emerged in the 1950s until the mid-1960s, where sellers essentially sold the price. Again there was little product differentiation and it has been a tough price war. Seller today do not like this approach usually, because it often involves considerable pressure on margins and a higher revenue must be achieved.